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By Marina Perino
on 16 Sep 2016 11:43 AM
  • Logistics suppliers
From December of 2015 through June of 2016, Generix Group Italy, the Italian subsidiary of Generix Group, organized a series of roundtables held in northern Italy. These workshops brought together top executives from leading brands in the country to discuss the latest trends and most pressing topics in supply chain management today.
 
Below is a short recap of the first part in this roundtable series, which was held on December 3rd, 2015 in Milan.
 

A hot topic for FMCG producers and retailers

The theme of this session was “Collaboration between FMCG producers and retailers: the impact of supply chain at the business level.” It was moderated by Tito Zavanella, a founder and partner of GEA Consulting, and included nine participants representing seven industry-leading companies (Danone, Ferrero, FM Logistics, Il Gigante, Kuehne+Nagel,  Latteria Soresina, and Nestlè Purina Italia).
 
“The format of this experience, structured to be highly interactive and discussion-oriented, was something of an experiment for us,” explained event co-organizer and Generix Group marketing communications consultant, Marina Perino. “And it was clear from the beginning that we had made a good choice, as the exchange between those present was very animated from the start. The adoption of a ‘hands-on approach’ was much appreciated.
 

Traditional vs. modern replenishment

Discussion focused mainly on collaborative practices for replenishment, covering both traditional VMI models as well as the trendier practice of pooling. “One of our key issues for this event,” said Ms. Perino, “was to investigate why collaborative replenishments, which have been in the industry’s spotlight for many years now, are still hardly being adopted by big players in Italy.”
 
Participants were in agreement that the benefits of pooling were worth exploring (higher efficiency along with reduced costs, especially on the transportation and stock management sides), however, implementation of the practice would involve massive changes to their existing systems, including profound structural and cultural changes within companies. Final verdict? Let’s wait and see how this trend pans out first before jumping in.
 

The start of something great

A cocktail mixer capped the occasion, during which the buzz of conversation did not dwindle. This energy from the participants told the organizers two things: one) leading suppliers, some of whom were even competitors of each other, were eager to share their views on topics concerning supply chain management; and two) there would be a second event.

To be continued…