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By Marina Perino
on 28 Sep 2016 11:38 AM
  • E-commerce
  • eLogistics
From December of 2015 through June of 2016, Generix Group Italy, the Italian subsidiary of Generix Group, hosted a series of roundtables held in northern Italy. These workshops brought together top executives from leading brands in the country to discuss the latest trends and most pressing topics in supply chain management today.
 
Below is a short recap of the second part in this roundtable series, which was held on March 3rd, 2016 in Piacenza.
 

Delivering the goods: the promise of e-commerce

The theme of this session was “Logistical promises in e-commerce.” It was moderated by Riccardo Mangiaracina, Professor at Milan Polytechnic’s School of Management and Director of the e-commerce B2C Research Program. An increase from the first event, this session brought together fourteen participants representing nine leading companies (Cortilia, Privalia, IBS, Leroy Merlin Italia, Banzai, HanesBrands, QVC Italia, Decathlon Italia, and Ceva Logistics). 
 
Explained co-organizer and Generix Group Italy’s marketing communications consultant, Marina Perino: “Following the success of our first roundtable, the purpose of this occasion was to create the chance for C-level executives to share their objectives, aims, experiences, and challenges in regards to how they manage online sales and specifically logistics, which has a major impact on this market.”
 

A focus on improving customer experience

As with the first roundtable, the format of the second was structured in the spirit of a workshop, with participants encouraged to do most of the speaking. In the short time they had together, many topics were illuminated, with special attention on the key initiatives e-commerce players are launching in an attempt to uphold their logistical promises: publishing online data about the stocking of their products, allowing customers to choose the time frame for the delivery of their goods, allowing them to track the status of their order step by step, as well as making it easier for customers to return products. 
 

Inside the giant’s den

Following discussions, participants were treated to a private guided tour of Amazon’s nearby distribution center. This was a memorable moment for the group, as those present were able to ask the guide many questions about the organization of the facility as well as see up close how the e-retail giant is conquering the very issues they had just been discussing. 
 
The only downside to the occasion was that there wasn’t enough time for the participants to wrap up their discussions. It seems a part 3 would be in order…