Naoual Benaïssa - Channel Manager EMEA, Generix Group
One of Generix Group’s newest partners, InCube, organized an event held over the last week of September in Amman, Jordan. Both myself and Laurent Cochet, Generix Group’s Senior Principal Supply Chain Consultant, were present for the occasion. The summit gave us the opportunity to preview our capabilities to 50 of InCube’s clients, as well as to announced Generix Group as InCube’s newest Supply Chain partner.
Generix to be present into the Middle Eastern market
This partnership is a great step for both companies. It opens the doors to the Middle Eastern market for Generix Group thanks to an association with a highly reputed and well-placed company in the region’s supply chain arena.
It also provides InCube with the ability to offer their clients complementary supply chain and transportation mobility solutions.
InCube’s headquarters are located in Dubai, with offices in Iraq, Egypt and Saudi Arabia, effectively covering a significant part of the region, providing Generix Group the chance to become well-established in the area.
Presenting our solutions to new clients and partners
The first day consisted of client testimonials and was a great chance to familiarize ourselves with the processes and needs of InCube’s major clients, including ZAIN, Aramex and Pharmacy One. On the second day, Generix Group was given the opportunity to man a stand for three hours and contribute a presentation, which provided both partners and clients with more insight into our solutions, and how they effectively complement InCube’s systems.
The importance of collaborative partnerships
Inclusive collaboration with our partners is an important part of our global vision, allowing for the expansion and connection of complementary solutions in order to provide our mutual clients with the most optimal and innovative supply chain technologies. This partnership is an exciting new venture into a region that we have been very much looking forward to establishing ourselves in.