[Interview] Spotlight on In2Log, Generix Group Client in China: How to Stand Out in a Very Large Crowd
on 14 Dec 2016 11:18 AM
In2Log was founded in 2013 by Romain Camerman and Géraud de la Tullaye, two French nationals based in China. Headquartered in Shenzhen, a huge hub in terms of economical development and manufacturing in China, In2Log employs over 70 people, manages over 35,000 internationally distributed containers per year, and generates over $12 million dollars in annual revenue. The company specializes in the set-up of upstream logistics solution for outbound as well as Asian distribution. Our communications chief at Generix Group sat down with Camerman and de la Tullaye to find out more about the success of In2Log.
Can you provide us with more information on the general philosophy of In2Log?
Our objective has always been to use the warehouse as a way to generate effective solutions in terms of export outbound flow logistics. In addition to this, another objective has been to use the warehouse as a centralized distribution hub for both products that come from Europe as well as European brands that are manufactured in Asia. Today, we see an equal distribution between the development of outbound flows (preparation of orders for distribution), and commercial solutions for brands that have a worldwide distribution network.
What makes you successful in what you do?
We maintain a high level of flexibility in all instances, and try to instill the importance of flexibility and adaptability in our clients, too. In order to adapt to the evolution of international business and the role of the supply chain in today’s world we also need to be willing to adapt our solutions to our clients’ ever-changing needs.
How do you maintain this flexibility in the warehouse?
We find that international distribution activity is mainly seasonal, with specific periods of influx throughout the year, so our main challenge was one of staffing and activity. We were able to manage the warehouse downtimes by taking on Asian logistical flows, and found that both activities were highly complementary. This is a distinguishing point for us, because it is very rare to find companies who manage both export and local distribution.
How do you stand out from the crowd?
Our warehouse has been developed according to European standards, and the fact that we, the founders, are also European, makes communication easier and serves to breed a climate of confidence with our clients. As far as our logistical zone, the entire area is owned by the same landlord, and we have 10,000 square meters that are constantly available to us. We can also rent units of 5,000 square meters on a temporary basis if needed. As you can see, we have a flexible amount of space and this is very important for us in order to control both our and our clients’ costs.
Why did you choose to start a company in Shenzhen?
The area where we are located is in a controlled customs area, tacked onto the port area to the east of Shenzhen, a zone that specializes in transshipment flows. This means that products technically do not enter into China and therefore are not taxed. In this area, we can receive containers, empty them, repurpose them, and recharge them with store orders where products are mixed up and repackaged.
In addition to this, after having spent a decade there, we enjoy life in Shenzhen. It’s an easy place to live with mild weather and more advantages than disadvantages. The city encourages entrepreneurship and lots of young adults are looking to become entrepreneurs. It is the capital of hardware and a very dynamic place to live, not really a city of expats but a city where people flock to, to set up new projects; it’s a city of internet startups where innovation can be encountered on every corner. Things seem to move more slowly in France; here, everything can be done via smartphone. Shenzhen is an ultra-modern and clean city, where real estate is even more expensive than in France. We are very close to Hong Kong, with all of the advantages and none of the shortcomings.