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Garantir visibilidade supply chain
By Isabelle Badoc
on 01 Oct 2018 9:22 AM

Every day, major players working on the Supply Chain are confronted with uncertainties that can affect delivery and, consequently, client satisfaction. These include order preparation delays, changes in transport itineraries, and unavailable delivery bays. How can risk management be improved in a world where the number of stakeholders is rapidly increasing? This article discusses visibility challenges along the logistics chain as well as the benefits of an order tracking solution.  


Supply Chain risk management: an essential approach 

Many service providers work on a multitude of Supply Chain business activities, such as manufacturing, storage, or transportation. If a difficulty arises with a service provider, it must be possible to quickly relate the problem to an operational center, so that the payer can be able to swiftly manage its impact on client relations. 

However, major visibility issues affect management of such uncertainties on the Supply Chain. A Generix Group study conducted in fall 2015 on in-company operational risk management showed that 46% of 145 companies surveyed declared a complete lack of visibility with respect to unforeseen events in transportation. Payers are quite simply more connected with their clients than with their partners.  

The situation is more promising in the field of client relations: Only 37% of companies cited reduced visibility for problems encountered with their clients.​

How can consumers be satisfied if companies do not have enough information about transporter involvement? As the end goal is client satisfaction, it is imperative for payers to be able to master all aspects of the logistics chain and the goods transport process. Order tracking software offers just that.


Order tracking: a necessary collaboration between payer and transporter 

In essence, order tracking imposes monitoring of all operations long before delivery. That means stock management, order preparation, transportation, and more. Plans must be made to collect information from all involved in the logistics chain via a digital collaboration platform, which poses more problems still. 

Both shippers and transporters must have a legitimate reason to use such a solution. The issue is that transporters often consider truck inspection to be an inconvenience, since equipment investment requires payment of a large sum. To convince transporters to accept an order tracking system, the payer must offer them services that make daily interactions easier.   

Use of a collaborative platform will be more easily accepted if benefits are tangible. Exchanges between partners on a collaborative platform must be designed as a win-win relationship, offering benefits to both parties: increased swiftness, increased efficiency, reduced costs.


Efficient order tracking and interoperability challenges 

If too much emphasis is placed on shipper-end order tracking, connection with partners becomes complex and will take too much time. Amidst a lack of transporters, payers are hardly making any progress in tracking providers, who are often small, poorly equipped structures. Given this, it is tricky to impose processes that require they invest and change their habits. Transporter collaboration also raises the question of several client-managed platforms, requiring connection to a multitude of portals.  

To successfully install an order tracking system, it is imperative that you also implement solutions to ensure interoperability between the many platforms used by shippers and transporters. This enables loader platforms to transparently exchange data with transporter platforms. 

Whereas the solution market is stabilizing between seller and transporter platforms, it is easier to link the two types through an API or web service. The Generix Group Supply Chain Visibility solution for shippers is already compatible with the GedMouv transporter platform.


Features expected from an order tracking platform 

Given the expectations of each operator and constraints relating to platform implementation, an order tracking solution must enable logistics chain users to do the following:  


Benefits of an order tracking solution for shippers 

According to a Generix Group study, lack of visibility and poor risk management are not without consequence: Direct or indirect costs were incurred for 60% of the companies surveyed. For 45%, they may also have tarnished company image and, for 31%, caused a loss of clients.

Order tracking offers true gains for payers, so long as it allows for the following: 


Implementation of a collaborative portal facilitates issue management and directly affects client satisfaction by improving visibility for those operating on the Supply Chain. The Easy Order Tracking Solution by Generix Group offers shippers full-fledge order tracking and enables collaborative event management for domestic and overseas transportation, when working on upline transport (from providers to factories) or downline transport (from warehouses to clients). Want to learn more? Take a look at the solution!


Discover Generix Group's Easy Order Tracking solution

Isabelle Badoc

Expert in Supply Chain, Warehouse Management, Transport Management, e-commerce Logistics …