Ferrero’s history began in 1946, when Pietro Ferrero, an Italian confectioner, decided to replace cocoa beans with hazelnuts. He developed the recipe for a spread that quickly became a success: Nutella. Today, the group occupies fourth place worldwide in the chocolate/confectionary sector, with a leadership position in Germany, Italy and France.
Having the best products in the world is good, but having the best service to distribute them is even better. To meet the varied demands of its customers, Ferrero France has been using Generix Group solutions for many years. For example, in one year it reduced shelf shortages in Carrefour supermarkets by 50%, from 6% to less than 3%, thanks to cross-docking carried out with WMS.
The tool was also enhanced with KPIs Cockpit to measure performance and boost the daily management of logistics operations thanks to real-time indicators. The yard is managed by Yard Management.
Providing a better service to customers also involves operating a Vendor Managed Inventory (VMI) and EDI. Ferrero France satisfies demand thanks to the expertise of its Customer Service and to Generix Group solutions.