Oxybul Eveil et Jeux: a step further in cross-channel business with Generix Group!
Paris, 10 June 2013 – Major retailer Oxybul Eveil et Jeux is using the Generix Collaborative cross-channel sales and marketing platform to develop its collaboration with Generix Group, editor of collaborative software for the retail ecosystem.
A leader in the field of games and edutainment, Oxybul Eveil et Jeux is part of Idgroup, whose other flagship brands are Okaïdi, Jacadi, and Véronique Delachaux. "With half of its turnover generated via the Internet and the other half in its 40 shops, Oxybul Eveil et Jeux has been building its cross-channel system step-by-step for two years in order to be able to offer its customer the best service: possibility to reserve a product available exclusively on the website; adaptation of the website to mobile devices; use of in-store terminals to place orders for products that are available e advice from sales staff; and soon, the possibility to pick up an order placed and paid for over the Internet in the customer's choice of store, with free delivery charges, etc.", explains Nathalie Mesny, Managing Director ofOxybul Eveil et Jeux.
"To do this, we need to be able to identify the customer at each step, so that the advantages of their loyalty program and customized promotions can be applied in every sales channel", Oxybul Eveil et Jeux, which already has the Generix Collaborative Enterprise (GCE) ERP and the Generix Collaborative Customer (GCC) in-store payment base, once again shows its trust in Generix Group by choosing GCC's cross-channel promotion, loyalty, and single basket services "We were impressed by the coherence of this solution, which is easy to start up", Information Systems Director of Oxybul Eveil et Jeux, and rapidly with our existing environment."
"We are at a very mature stage in our customer relations" Evil et Jeux, "so we opted for the GCC cross innovative and efficient way by distributing it among our different channels: stores, e remote selling, etc. We will be able to carry out more effective, quicker, and more consistent actions in terms of loyalty, promotion, and general sales." Generix Collaborative Customer is a cross-office (CRM, ERP, BI, etc.) to carry out, in real-time and consistently, promotion, loyalty, and sales actions on all front-office applications (payment, websites, mobiles, social networks, etc.). GCC Promotion improves customer satisfaction by offering, throughout the shopping experience, different bespoke advantages to encourage the impulse to buy.
Generix Group provides its GCC Loyalty service to retailers to optimise the conversion of consumers into loyal customers through offering more bespoke advantages, and a programme to win and use loyalty points. Promotion and loyalty rules can be pooled between several brands of the same group: loyalty points, reduction coupon, gift card, loyalty cheque, etc. With GCC Sales, retailers reduce abandoned sales and accompany the customer throughout the shopping experience on all channels and devices.