WHEN DIGITAL BECOMES COMMERCIAL: MARKETING AT THE HEART OF SALES
In a context where what was a craving becomes a requirement for successful customer experience, marketing and sales must work in synergy. With the Sales Marketing offer, power is not only given back to the marketer to orchestrate end to end customer life cycle but also to manage and measure loyalty, sales promotion and cross-channel purchasing journeys, web-to-store or store-to-web; all with a cross-brand, multi-brand and obviously real time cross-channel approach.
HOW IT CHANGES FOR YOU :
A REAL STRENGTHENED LOYALTY
By combining emotional and traditional loyalty, we can create a strong connection with consumers, generating recurring purchases and recommendations.
New sales opportunities are to be seized through web-to-store and cross-channel, contextualization providing efficient service and tailored offers.
Through an independent approach to sales interfaces, we can gradually unite all sales channels and thus position marketing at the heart of the sale.