Sales Marketing | Generix Group

WHEN DIGITAL BECOMES COMMERCIAL: MARKETING AT THE HEART OF SALES

In a context where what was a craving becomes a requirement for successful customer experience, marketing and sales must work in synergy. With the Sales Marketing offer, power is not only given back to the marketer to orchestrate end to end customer life cycle but also to manage and measure loyalty, sales promotion and cross-channel purchasing journeys, web-to-store or store-to-web; all with a cross-brand, multi-brand and obviously real time cross-channel approach.

  • Centralize act of purchasing whether digital or traditional
  • Unify the sales and communication channels
  • Unify the sales and communication channels

HOW IT CHANGES FOR YOU :

A REAL STRENGTHENED LOYALTY

By combining emotional and traditional loyalty, we can create a strong connection with consumers, generating recurring purchases and recommendations.

ADDITIONAL SALES

New sales opportunities are to be seized through web-to-store and cross-channel, contextualization providing efficient service and tailored offers.

CROSS-CHANNEL MASTERED

Through an independent approach to sales interfaces, we can gradually unite all sales channels and thus position marketing at the heart of the sale.

FEU VERT : LOYALTY AND GROWTH

«The Feu Vert digitalization is running and it is a true cross-channel response that we deploy throughout our chain stores and franchise centers. Digital is a real opportunity to generate growth in a more competitive automotive sector.»

Vincent Claisse – Digital & e-Business Manager of Feu Vert

INTERNATIONAL CLIENTS