For smoother and more efficient customer journeys
The refrain is well known: by having access to information about their preferences, needs and behavioral patterns, it is easier to address the right message to a customer or prospect and improve their customer experience. This is essential to implement truly effective loyalty and promotion programs, and therefore to have a significant impact on conversion. But the multiplication of contact points, from the physical store to the e-shop and the large marketplaces, implies a complex omnichannel strategy and an excellent orchestration of marketing and sales tools.
The omnichannel scenario therefore implies having unified data, with the same processing quality depending on the origin of the order, and centralizing data to have a global vision of the customer and the prospect. This unified commerce therefore implies being able to orchestrate the various sales tools and ensure their interconnection to increase their efficiency. This is what Generix offers with its Sales Marketing Orchestration range, which groups loyalty, promotion and omnichannel management software around a unified customer portal.
The Omnichannel Sales solutions
The collection module of Generix Local POS ensures execution of POS sales and collection while offering significant gains in terms of productivity, guaranteed seamless sales and cross-channel store digitization in conjunction with the Generix Sales Marketing solution.
The Generix Sales Marketing cross-channel orchestration module ensures a connection between relationship-based marketing and sales marketing, in order to ensure central and local orchestration and automation of the entire customer life cycle.
By including an omnichannel unique basket at its core, Generix Sales Marketing ensures high-quality processing and the same level of information, whatever the origin of an order (cellphone, web, store, call center, etc.).