Jean-Baptiste Valeyre
Chief Operating Officer
Jean-Baptiste Valeyre was appointed Chief Operating Officer (COO) of Generix in May 2025. An engineer by training, he has solid experience in team management and operational transformation in demanding environments. Before joining Generix, he was Deputy CEO of Leader Price (Casino Group), then co-owner and CEO of Maison Dubernet, where he led major transformation and development projects.
Jean-Baptiste also spent more than 13 years in strategy consulting, notably at Advancy and as a founding partner of SCP. There, he assisted major groups in defining and implementing growth strategies, change management, and price optimization, with particular expertise in the technology and telecommunications sectors.
Recognized for his skills in strategic project management, he has led transformation projects in the areas of finance, management control, sales, franchise network management, and operational excellence. At Generix, his mission is to accelerate the company’s global transformation and strengthen operational excellence to drive customer satisfaction in a SaaS context.