[Ebook] The Connected Supply Chain in FMCG

Published on 29 September 2020

[Ebook] The Connected Supply Chain in FMCG
Isabelle Badoc
Product Marketing Manager
Supply Chain

E-commerce has profoundly transformed consumption patterns. In a context where customers can now access a wide range of products at any time, incorporating the digital transformation of the Supply Chain is essential for consumer manufacturers, if they wish to remain competitive. The problem is: many are reluctant to do so. Why invest in a Connected Supply chain?  How does it meet new consumer demands? Find answers in a white paper by Generix Group.



Meeting consumer demands with The Connected Supply Chain 

Fast-moving consumer goods experience weather and price-related changes more than others. They are also heavily impacted by certain social movements and health concerns that undermine consumer confidence. Many are therefore turning to online shopping and the advantages it offers, such as availability of information, ease of delivery and reimbursement, and extensive choices. 

The rise of these new consumption patterns is generating growth and order variety. Therefore, having a high-performance Supply Chain is the key to meeting such requirements. Manufacturers, therefore, have every incentive to invest in a Connected Supply Chain. For example, ROI can reach 18%, with all sectors of activity combined1. The problem is that 57% of Supply Chain managers surveyed were very reluctant to make such an investment2.

Summary of the White Paper 

Generix Group takes stock of the primary strengths of the Connected Supply Chain including: reliability and transparency of information, better management of quality-related incidents, optimization of flows, the role of artificial intelligence and blockchain. The themes discussed are divided into three parts: 

  • Supply Chain challenges in the Mass Market 
  • The Connected Supply Chain and Risk Prevention
  • Supply Chain Management Solutions for Consumer Packaged Goods 

In an era dominated by e-commerce, consumer expectations are changing. Responsiveness, traceability and extensive service offerings have become real customer requirements. While the digital economy fosters competition, manufacturers and distributors are teaming up to develop tailored offerings, adjust flows and process data from acquisition to operation. For more information, refer to the white paper developed by Generix Group!


Sources (in French): 
1 – Incisiv study for JDA Software, Inc. and KPMG LLP (KPMG), 2018
2 – Capgemini Research Institute, « Reshaping the Future: Unlocking Automation’s Untapped Value », october 2018

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