[Event] Trust and partnership: key themes in today’s russian supply chain

Introducing the benefits of VMI

There were about 500 guests and participants in attendance, with the day consisting of different presentations all revolving around the key themes of the event. Among the participants were some of the most important FCMG brands, such as L’Oréal, Danone, Pepsi, Coca Cola and Paulig, as well as some of the biggest retailers, including X5, Lenta, Oley and Azbuka Vkusa.

Generix Group was the general partner of the event and our main participation consisted of a presentation on Vendor Managed Inventory (VMI), a practice that is just starting to take hold in Russia. We invited Nestlé to join us, with Andrey Busigin showcasing his advances on their VMI project in Russia, and also Inbev, with Maria Valueva providing insight into her strategy when it comes to specific European countries (Belgium and Luxembourg, for example), and the prospects of using this strategy in Russia.

Trust and Partnership: key themes of the conference

Trust was a major theme of the ECR annual convention. It is a difficult topic to push forward in business in Russia, as it is culturally dissimilar from Europe when it comes to establishing trust in the marketplace. Generix Group has become a reliable source in the creation of networks of trust between partners and customers, and we are aiming to promote the importance of this trust and confidence in Russia. In order for companies to be able to collaborate and work together successfully, there must be a certain amount of established trust.