[News brief] 3 tips to successfully manage B2B integration

Published on 12 April 2017

Digital Transformation-B2B Integration-Generix Group
Product Marketing Manager at Generix Group

We are seeing rapid changes in consumerization, and businesses are feeling the pressure to deliver seamless omni-channel experiences on an international level while keeping productivity high and costs low. Business networks are becoming more and more complex, and customer demands more specialized. The result is that business integration has become a strategic target for many organizations in order to effectively manage all of this complexity. It is important to see that synchronizing technology with business is a crucial step in moving towards more productive processes and models, as technology supports the way businesses interact with partners, suppliers, and clients. In order to keep up with the speed of changes in the market, it is now critical for businesses to review their current IT footprint and enable better, and more streamlined, information management. We have come up with three tips to help businesses successfully manage a transition to a more integrated and collaborative system.

Rationalize your B2B collaboration solution

The main point here is that businesses still need to learn how to effectively deliver information across their organization and ecosystem, instead of continuing to manage silos, or pockets, of information. The downside of these silos is that information gathered is only used in one specific area and not shared across an organization. This means that there is no way for all areas of the supply chain to benefit from important data. It has become a necessity for companies to rationalize their IT footprint, and the applications that they currently use to create a more seamless plan to process data more effectively. Complexity does not have to mean complication, and the correct B2B integration solution will help companies simplify their business processes, allowing for a more open intra- and inter-enterprise flow of information.


Modernize your existing B2B applications

Innovation is the key to staying ahead of the game in this world of rapid digital transformation. It is up to businesses to not only reanalyze and reimagine their supply chain processes, but be willing to invest in existing and new technologies. By modernizing and supplementing existing applications with integration technologies, and creating more streamlined and company-wide business processes, businesses will see a multitude of benefits in a short amount of time. The main benefits include higher productivity and visibility, a better way to manage and collaborate with third parties, and a more effective way to manage and mitigate risks. The main idea here is to create an “easier” process for all involved, both inside and outside the company, without having to perform a complete overhaul of an existing IT system.


Invest in SaaS

It is in the best interest of most companies nowadays to look into the benefits of SaaS and cloud-based applications, and to consider a shift to a cloud-first policy in the near future. There is already so much value in the way SaaS is able to make IT resources and solutions available to all kinds of users in exactly the way they want it: quickly, at a low cost, and in a reliable manner. It therefore behooves any company to look into SaaS options and to start creating a roadmap to the future where all IT resources will be shifted to the cloud. SaaS takes away the complications of a clunky IT system, and allows for rapid installation and deployment, minimal user training, and comes at a much lower cost than a complete IT overhaul. For companies looking to modernize existing applications, simplify processes, and work from one platform in a collaborative manner, SaaS is the way forward. Company-wide efficiency is improved in a timely manner, and IT resources are used to the best of their ability.