Optimize your omni-channel sales processes with an order management system (OMS))
Published on 5 December 2017
Omni-channel retailing is a genuine leap forward for customers in terms of services, but it also represents a real challenge for companies that must ensure they have enough stock at the right place and at the right time. To meet the new challenges of e-commerce, sales and logistics departments working in omni-channel retail now rely on software specifically adapted to provide them with a solution: the order management system (OMS).
An order management system for your inventory, transport flows and returns
With the spread of omni-channel retailing, OMS have become a fundamental tool for managing the processing and prioritizing of orders issued through the different channels, all while simulating the best cost scenario. An OMS enables you:
- to have an overview of inventory and reservations in real time on the entire distribution network (factories and suppliers, warehouses, shops…).
- to steer transport flows of products dispatched to consumers when the volumes of these products will be taken into account in the overall inventory available to date.
- to manage customer returns in order to place exchanged and repaid items back into the sales circuit as quickly as possible, regardless of the channel through which they were returned.
Optimize your costs and improve sales by integrating an OMS
By providing information on the merchandise available in the entire network, including merchandise in transit, your company can boost visibility of its inventory and increase its sales conversion rate.
An OMS offers real-time inventory management that allows you to store fewer products in the network and thus lower your transport costs to points of delivery.
By optimizing transport flows and reducing delivery times, your company will leave a lasting impression on consumers. On-time deliveries are a vector of satisfaction and therefore a way to gain customer loyalty.
Omni-channel: under control from the factory to the customer
Whether sales were made on the distribution network through click and collect or orders were sent directly from the factory to the customer via drop shipping, all operations are recorded and tracked by the OMS as soon as inventory leaves the supplier’s stock.
An order management system records all inventory flows and tracks all movements of goods required to process an order, from the factory to the customer:
- transport tracking in both upstream (from the supplier to the warehouses) and downstream (from warehouses to stores or directly to customers).
- implementation of an inventory flow control so you know when a product is reserved, in preparation, in delivery, or available at the storage site or for sale.