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Mass-market Retailing

Il Gigante

Chooses WMS Generix to run the logistics of the dark store serving e-commerce

Use Case

Summary of the project

Il Gigante, one of the leading mass market retailers in Northern Italy and a specialist in fresh food, has renewed its trust in Generix Group’s supply chain solutions and has chosen its WMS using SaaS (Software as a Service) to manage the logistics of its new e-commerce channel, launched at the end of March 2017.

Three major axes characterize the project:

  •  Creation of a dark store, an ad-hoc warehouse exclusively serving the on-line sales channel. Thanks to this, Il Gigante has achieved more efficient stock management and aims to reduce stock-outs to zero.
  •  Advanced e-commerce just like in the shops, fresh products cut, weighed and packaged on request can be bought also on-line.  These have always been the brand’s flagship products.
  •  Click-and-collect method, with goods ordered on the e-commerce portal and collected from defined pick-up points: 10 pick-up points.

The value that Generix adds to the project

  •  Managing the make-up of highly heterogeneous orders: with WMS Generix it is possible to analyze their contents, direct them to different preparation methods and thus assemble them into single shipping units for final customers.
  •  WMS Generix manages order preparation of products packed inside the dark store, while for products of variable weights the solution integrates data received from scales in the neighboring retail outlet.
  •   Full integration with the e-commerce portal, on one side, and with tools for preparing variable weight products and for collecting the goods, on the other side: 10 interfaces developed and 4 systems integrated. 
  •  Consulting services on e-commerce logistics processes.

The project in details

1st axe

Creation of a dark store, an ad-hoc warehouse exclusively serving the on-line sales channel. Thanks to this, Il Gigante has achieved more efficient stock management and aims to reduce stock-outs to zero.

2nd axe

Advanced e-commerce just like in the shops, fresh products cut, weighed and packaged on request can be bought also on-line. These have always been the brand’s flagship products.

3rd axe

Click-and-collect method, with goods ordered on the e-commerce portal and collected from defined pick-up points: 10 pick-up points.

Key figures

  • 10 Points
  • 100 % Gestion et préparation

They are using our solutions

Find the full description of the solutions presented in this case study

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