Generix acquires Keyneo to create a global SaaS leader in commerce solutions View the press release

Food industry
January 1, 2024

Success Story – AB INBEV BENELUX

Inventory management optimization

Use Case

The origin of their activities dates back to 1366 at the Den Hoorn brewery in Louvain, Belgium. As a result, AB InBev has more than 3,000 of its employees in Belgium.

Some of their most well-known and consumed beers worldwide include Stella Artois, Jupiler, Kwak, Tripel Karmeliet, Goose Island, Brahma, Skol, Ginette, Cubanisto, Corona, Belle-vue, Victoria, Hoegaarden, Leffe, Budweiser, and more. They also have a wide range of non-alcoholic beers.

Key Figures

  • 4 Countries
  • 87 Warehouses
  • 7 Distributors

The Project in Detail

In 2008, AB InBev began using the Generix Group’s Collaborative Replenishment solution to better manage its stocks. Due to the ever-increasing consumer demands, this solution quickly became essential for more and more distributors as well as for AB InBev.

Over the years, Generix Group’s solution has evolved to become the current version of Generix Collaborative Replenishment. In addition to stock optimization, the tool’s features also consider the efficiency of transport operations. AB InBev was one of the first to adopt it to best meet market requirements.

Today, Generix Group has formed an international project team to meet the future needs of AB InBev and its local distributors. This way, expansion to other countries and their local resellers can be relatively easily achieved.

In 2021, Generix Group’s GCR software was used by 7 retailers in 4 different countries, in 87 AB InBev warehouses, and this usage will soon be expanded in Europe and beyond.

The Solution includes

  • EDI Software: Electronic Data Interchange
  • Supply Chain Management Software: Collaborative Replenishment
  • TradeXpress Software

Inge Keymolen EU Digital Logistics Director, AB InBev

With Generix Collaborative Replenishment, we benefit from optimal collaboration with our distributors. Through daily stock optimization, we ensure that our customers always have the ideal volume of AB InBev products in stock. This way, consumers can always rely on the availability of our beers”.

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