Generix Group bolsters China positioning

Published on 12 July 2017

Generix Group
Supply Chain

Generix Group continues to grow internationally and is keen on boosting its presence in the Middle Kingdom. To this end, the group held its “Generix Perspectives Day” for the first time in Shanghai on July 6. Based on the theme of “How to accelerate the supply chain in a fast-paced environment,” the event brought together Chinese supply chain operators to discuss logistics issues specific to China.

The Chinese market: a key growth market

In China, online sales amounted to over 700 billion euros in 2016. Transactions on e-commerce platforms represent 40% of the global e-commerce market. The Middle Kingdom is the indisputable e-commerce leader worldwide. As explains Jack Ma, founder of Alibaba: “In other countries, e-commerce is a shopping means; in China it’s a lifestyle.”

However, activities of Chinese logistics distributors and their partners are exceptionally complicated. With a surface area of 10 million km², China is the third largest country in the world. A size that often forces logistics providers to forgo rural areas where logistics costs can sometimes be 5 times higher than in urban areas. In addition to this geographical restriction are the significant variations in temperature. As to peaks in urban pollution and alternating traffic orders, they also have an impact on last mile delivery.

Strong local expertise

For four years, Generix Group has been present on the Chinese market through its local integrator partners and assists customers to deploy their activities in China, particularly including Carrefour, Cache-Cache, Nestlé, and logistics provider FM, ID and In2Log.

To this effect, Generix Group has successfully adjusted to the specificities of the Chinese market and has established local expertise by developing supply chain solutions in Chinese, by testing new features pertaining to e-commerce, logistics and mobility, which are in high demand in this fast-paced country.

An event designed to enhance discussions

Discussions were at the heart of the “Generix Perspectives Day” which brought together key industry players such as Unilever, Carrefour, Cache Cache – Groupe Beaumanoir, Capgemini Consulting, OPEN China, Thundersoft and In2Log.

In addition to sharing experiences, the speakers discussed supply chain challenges affecting local businesses before a large audience comprised of retailers, logistics providers, industrial companies and representatives of logistics associations.

Our three partners present in China (Capgemini, Opengroup and Thundersoft) gave presentations on innovation, Big Data and mobility in the supply chain. Three of our customers (Unilever, Carrefour, Cache Cache – Groupe Beaumanoir) shared their experience following the integration of Generix Group’s TMS (Transport Management System) and WMS (Warehouse Management System) into their business.

Groupe Beaumanoir, which distributes clothing of the Cache Cache brand, opened its warehouse to produce a video that illustrates the implementation of Generix Group’s WMS.

“Through this event, we wanted to demonstrate the importance of China to Generix Group through symbolic but firm action.  China is a fascinating market for logistics operators. A market whose potential is far from being fully exploited. For years now, we have been observing its developments, analyzing its challenges and helping companies there to optimize their processes,” declares Jean-Charles Deconninck, Chairman of the Management Board of Generix Group.