Generix Group, sponsor of NRF retail’s 2019 big show

New retail requirements take the stage

Whereas NRF indicated that in 2014, 53% of retailers were planning on switching to omnichannel in the five upcoming years, the deadline is now fast approaching. One question remains: was a move made? This is the point of focus, among others, for NRF Retail’s 2019 Big Show. It is a crucial factor for retail company competitivity, which is confronted with ever stronger demand from end consumers.

In companies where no move has yet been made, the challenge is now organisational. It mainly means aligning information systems in place with logistics operations to take on. The goal: solidify the merge of physical (shops, drive-thrus) and digital sales channels (e-commerce and m-commerce platforms), and mark the end of historic silos. It is a sine qua non condition for optimisation of customer experience, today at the heart of all strategies.

NRF Retail’s Big Show 2019: an opportunity to meet us

With expertise in the field of omnichannel retailer assistance, the Generix Group teams will be present at the show to present their value offering. The promise? Place the client at the heart of all logistics processes and manage all contact points throughout the purchasing cycle in a unified way.

Generix Omnichannel Sales goes beyond simple CRM and call center management functionalities. The challenge of the solution is to connect with different tools and players in the purchasing circuit to aspire to and redistribute the collected information.