Generix acquires Keyneo to create a global SaaS leader in commerce solutions View the press release

April 25, 2024

Si-Mohamed Saïd appointed Chief Marketing Officer and member of Generix Group Executive Committee

Si-Mohamed Saïd joins Generix Group, leading SaaS vendor, as Chief Marketing Officer to strengthen the go-to-market and accelerate its global expansion.

Press release

In a market energized by the AI revolution, Generix Group aims to solidify its position as a leading global player in the cloud market (SaaS). The company’s goal is to empower businesses of all sizes to digitize supply chain and finance processes, as well as to connect customers and suppliers, placing data at the core of flow management. The company has therefore initiated a major transformation to accelerate its growth and innovation in the cloud.

“Generix Group is going through a critical transformation. I’m excited to contribute to that new journey and impatient to show our customers the unique value of our cloud portfolio (SaaS) powered by AI.” said Si-Mohamed Saïd.

Si-Mohamed joins the group to drive marketing and communications and support the company’s SaaS ambition on a global scale.  He has a broad international experience in the business software industry. He joins after spending nearly 20 years at SAP where he led marketing for the entire ERP portfolio of products as well as for key lines of business (e.g. finance) and industry applications. He has been successfully driving multiple global transformations and product launches – from strategy to execution.

He has also been leading the SaaS marketing and digital team of the ECEMEA region at Oracle.

He holds a bachelor’s degree in computer science from Université Paris-Sud and a Master of Science in Supply Chain Management from ICN Business School. He completed his initial education with a marketing specialization from HEC in Digital Marketing, Marketing Strategy, Planning & Execution, as well as in Marketing Strategy at ESCP.

About Generix Group

Generix Group is a leading SaaS provider of Collaborative Supply Chain solutions that facilitate the exchange of goods and data worldwide between suppliers and clients, managing their entire flows responsibly. The innovative digital services platform optimizes the management of physical flows, coordinating the entire supply process from production to delivery with WMS, TMS, RMS, and VMI solutions. It also integrates logical and financial flows, connecting systems of all chain actors from order to payment, with e-invoicing, e-reporting, EDI, P2P, and O2C solutions. Generix Group creates a unique ecosystem for its clients, ensuring performance and sustainability, connecting global players in commerce, industry, and services to promote the transition to greater digital and energy efficiency. With nearly 1000 employees, Generix Group daily supports over 5000 companies in more than 60 countries, including Carrefour, Danone, FM Logistic, Fnac Darty, Essilor, and Ferrero, handling over 1 million transport operations each year, more than 500 million invoices annually, over 40 million order lines monthly, and 8 million EDI messages per day.

Contact : Inès Eberena –  +1 514 969-7680

Browse more resources

Ready to optimize the flow of goods + data across your supply chain?

Work with our team to build your ideal supply chain software stack and tailor it to your unique business needs.