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Food industry
January 19, 2024

Success Story – BEL GROUP FRANCE

The BEL Group Chooses Generix Collaborative Replenishment Solution in SaaS for its Supply Operations with all its Retail Clients

Use Case

The objective is to deploy the Generix Collaborative Replenishment solution for managing its supply operations in several countries where the Group operates.

BEL is a family-owned Group founded in 1865 with a mission to offer healthier, responsible, and accessible food for everyone, everywhere, at any time. Born in France, the Group relies on a portfolio of brands that appeal to consumers in over 120 countries worldwide. As part of a transformation project for its supply model, BEL has chosen Vendor-Managed Inventory (VMI) to optimize the management of its operations with all its retail and distribution clients. For this purpose, the Group has selected the Generix Collaborative Replenishment (GCR) solution in SaaS for an initial deployment in several countries, including Egypt, Algeria, Belgium, and most recently, Canada.

This new project represents an opportunity to continue a historical collaboration that began in 1998 between the BEL Group and Generix Group. After handling all EDI flows in Europe through the TradeXpress platform, initiated in 1998, and managing invoicing through the Invoice Manager dematerialization service since 2013, today, VMI flows are fully integrated into GCR.

For this project, BEL was looking for a highly available SaaS solution offering comprehensive functional coverage and the ability to address the business specificities of different geographical regions. The solution’s user-friendliness, customization possibilities, and ease of deployment convinced the BEL Group teams to address this challenge.

Philippe Seguin Former CEO of Generix Group France

I am very pleased to see the continued collaboration between our two companies, which have been working together since 1998. Today, we are delighted to welcome BEL to our community of Generix Collaborative Replenishment (GCR) solution users. The collaboration between our teams was crucial in the context of this project, as they quickly identified the key points of deployment to successfully carry out this extensive project”.

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Use Case
Food industry


Major player in the agri-food industry, Nestlé, has been relying on Generix Group’s solutions for digitalizing processes for two decades

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